Join us for the third event in our Creator Economy Series hosted by Phil Hughes: The Role of Brands in the New Creator Economy.
Our expert panel will discuss how and why brands are increasingly acting more like talent. As social platforms develop, more and more brands are creating personality-driven campaigns to engage and connect on a deeper level with their audience, and creating editorially focussed content in multiple mediums. Our industry experts will discuss this concept, pitfalls and the value it brings to brands leveraging the power of social media.
Following this panel discussion, there will be drinks and nibbles with a chance to network with peers in the industry.
We are attending the LESI International Conference!
Stephanie Kay and Alan Hunt are speaking on the following session: Advances in Wearable Tech - for Fashion, Health, and Life in 2024. Tom Gaunt will also be attending.
Join us for our next (virtual) In House Data Club on 30 April 2024 from 4.00pm - 5.00pm where we will take an in depth look at the EU AI Act.
Alexander Milner-Smith, Bryony Long, Ali Vaziri and Joanna De Fonseka will discuss:
Join us for our fourth event of our Creative Economy Series hosted by Phil Hughes: The inevitable Death of Gate Keepers and what it Means for the Creator Economy.
The rise of social platforms has played a pivotal role in reshaping the landscape of content and product creation. Our experts will delve into the boom of the creator economy, looking at the evolution of social media and what the next phase may hold for creators in terms of opportunity, funding and distribution.
The death of gatekeepers is characterised by a shift in power from centralised authorities to individual creators and users. Social platforms have played a pivotal role in this transformation, empowering individuals to share their voices, creativity, and expertise on a global scale and social commerce is changing the game again. These individuals own their audience, platforms and rights and it is creating a shift in what investment into many start-ups looks like.