United States:
Big Brands Moving Into The Metaverse
03 March 2022
Michael Best & Friedrich
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Some of the world's most recognizable brands are filing
trademarks to cover intellectual property in the Metaverse. Nike,
McDonald's, L'Oreal, Ralph Lauren, and Disney have recently
increased trademark filings directed to digital assets. Securing
intellectual property rights for digital assets should become an
increasingly important consideration for all companies.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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