United States:
Trending: Network Ad Partnerships With Social Media
12 February 2016
Fox Rothschild LLP
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Expect to see more television networks and social media joining
forces to sell ad space. The latter get the benefit of TV's
decades-old web of relationships with media buyers. The former get
to package social media buys together with their own commercial
spots. It's the rare marketing campaign that doesn't
include both traditional and online components. By partnering, the
TV and online media can offer one-stop shopping to the advertiser,
and of course steer the ad dollars away from competing sellers.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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