United States:
Snapchat Makes Its Mark In Online Advertising
17 March 2015
Fox Rothschild LLP
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Only 4 years old, Snapchat has proven itself as a major player
in online content. Fresh off a $200 million investment from Alibaba that
valued the company at $15 billion, it's now reported that
branded content on the site is commanding ad rates far in excess of industry
averages. The site is a hot destination for young consumers,
which is attractive to online advertisers.
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about your specific circumstances.
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