United States:
FTC Issues Report On Cross-Device Tracking
16 March 2017
by
Daniel J. McLoon
,
Mauricio Paez
,
Richard Johnson
,
Jonathon Little
,
Kevin Lyles
,
Todd McClelland
,
Jeff Rabkin
,
Adam Salter
,
Michiru Takahashi
,
Undine Von Diemar
,
Olivier Haas
,
Jörg Hladjk
and
Anand Varadarajan
Jones Day
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In January 2017, the FTC issued a Cross-Device Tracking Report assessing legal
challenges associated with cross-device tracking and making
recommendations on how to apply privacy and security principles to
this new technology. The report outlines industry self-regulatory
efforts and encourages companies involved in cross-device tracking
to: (i) truthfully disclose tracking to consumers and business
partners; (ii) offer consumers choices about how their cross-device
activity is tracked; (iii) obtain consumers' affirmative
express consent before engaging in cross-device tracking on
sensitive topics and regarding geolocation information; and (iv)
maintain reasonable security to avoid future unexpected and
unauthorized uses of data.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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