United States:
Online Travel Update: Google May Pose A Bigger Threat To OTAs Than Ever
03 January 2022
Foster Garvey
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Happy holidays from snowy Seattle... As you can see from the
stories we've included below, it was a very quiet week in
online travel. Enjoy.
Is Google a Bigger Threat
Than Ever?
("Rise of Google Represents Ongoing Threat to OTAs,"
December 23, 2021 via Hotel Management Network - Top
Stories)
With Google's 2020 revenues 15 times the combined 2020 revenues
of Booking and Expedia and Google's 2021 launch of free hotel
booking links, some think a shift in the balance of power between
online travel agencies (OTAs) and the search engine is
inevitable.
We will be back the first week of January with our annual review
of the top stories of 2021. Until then, stay safe and healthy.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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