Episode 9 of the Ad Law Tool Kit Show, "Copyright Counseling and Protection," is now available. Listen here, or search for it in your favorite podcast player.
Maintaining a robust copyright portfolio is crucial for brand owners. Copyright is a universe almost as big as Marvel's, covering materials from ad copy to music and social media posts.
In this episode, I talk to Venable partner Justin Pierce about how it's vital to secure ownership rights through agreements, clear third-party content, register copyrights, and have work-for-hire contracts. Staying updated on copyright trends and checking insurance coverage are essential for comprehensive copyright protection.
Venable's Ad Law Tool Kit Show will help you and your organization identify and avoid potentially problematic advertising practices. Over the course of 12 episodes, we examine the increasingly complex regulatory landscape that governs the promotion of goods and services—from negative option marketing to copyright protection and influencer endorsements.
If you have specific questions after listening to this episode, don't hesitate to contact me or Justin to arrange a conversation. And check out more chapters of Venable's Advertising Law Tool Kit.
You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
