United States:
Category Management Practices
02 October 2017
McDermott Will & Emery
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Today's off-premises retail landscape is dominated by large
chains that rely on practices generally known as category
management to maximize the profitability of their stores. Some of
the activities falling under the category management umbrella
require close interaction between the retailer and the producers,
importers, or distributors supplying them product. As a result of
this interaction, the federal Alcohol & Tobacco Tax & Trade
Bureau (TTB) last year issued a ruling indicating that industry
members' participation in category management activities could
result in a violation of the tied-house provision of the Federal
Alcohol Administration (FAA) Act and the TTB's corresponding
tied-house regulations.
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Originally published in The New Brewer, September/October
2017.
Category Management Practices
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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