United States:
Advertising Checklist For In-House Counsel
18 September 2020
Morrison & Foerster LLP
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Along with making their advertising materials eye-catching and
influential, consumer‑facing companies need to ensure that
their representations about products and services comply with
advertising laws. This article discusses basic advertising law,
some things to avoid and some things to do. Although every state
has its own consumer protection laws, our focus is on federal and
California law.
This article was originally published in Today's General
Counsel on September 15, 2020. The full article is available
on pages 24–26 of the
fall digital issue.
Because of the generality of this update, the information
provided herein may not be applicable in all situations and should
not be acted upon without specific legal advice based on particular
situations.
© Morrison & Foerster LLP. All rights reserved
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