United States:
Diet Soda And Space Aliens
28 February 2020
Foley Hoag LLP
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Partner August Horvath
recently analyzed a decision by the Ninth Circuit Court of Appeals
affirming dismissal of a case alleging that calling a soft drink a
"diet" soda communicates consumers that you are selling a
weight-loss product. As August notes, Judge Orrick and the Ninth
Circuit panel understood the need to review advertising and
marketing claims using common-sense understanding of what words
mean in context. In so doing, they recognized that the claims of
deception alleged by plaintiffs' counsel were implausible.
What does all this have to do with space aliens? Read here.
The content of this article is intended to provide a general
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