United States:
Reed Smith To Lead The ANA's Newly Formed, Trust Consortium
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On March 19, 2019 the Association of National Advertisers (ANA)
launched the Trust Consortium. A copy of the press release can be
found here.
The ANA Trust Consortium is an alliance among ANA members and
their partners and a voice for brands on transparency, measurement,
auditing, digital fraud, brand safety, and more through ongoing
reporting and analysis.
The first event scheduled for the Consortium is the Trust Summit
on May 15 in New York City. The agenda can be found at https://www.ana.net/membersconference/show/id/MOC-MAY19E3.
Co-chairs Douglas Wood, Keri Bruce, both Reed Smith partners,
and Ron Pullem, former head of Global Media for Sony, have put
together a great agenda of speakers and topics. The Summit is a
great opportunity to learn and network on key media issues that are
central to rebuilding trust.
This article is presented for informational purposes only
and is not intended to constitute legal advice.
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