United States:
Hunton Retail Law Resource: FTC Warns Jewelers About #LabGrownDiamond And "Eco-Friendly" Diamond Claims
29 April 2019
Hunton Andrews Kurth LLP
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The FTC recently sent warning letters to eight
marketers of lab-created diamonds concerning implied claims on
social media that their diamonds are mined (rather than simulated)
and that their jewelry is "eco-friendly" or
"sustainable." The FTC's Jewelry Guides contain specific
requirements for disclosing lab-created properties and avoiding
misperceptions that gems are natural. Moreover, the FTC's Green Guides require that
marketers have a reasonable basis for all express and implied
environmental benefits claims.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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