United States:
Watch – Fake And Biased User Reviews: The Current State Of The Law (Video)
22 April 2019
Foley Hoag LLP
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Fourteen thousand, eight hundred and fifty-nine reviews! Four
and a half stars! Who can resist these authentic, crowd-sourced
endorsements of a product or service? Studies and market results
show that consumers rely heavily on user-submitted reviews in
choosing among products and sellers on e-storefronts. But how
authentic are these user reviews?
In February, the FTC settled a case with a company that it
accused of purchasing falsified user reviews. Beyond outright
fabrication, user reviews can be incentivized, selectively
solicited, filtered, or biased in other ways. In this webcast,
Foley Hoag partners
August Horvath and
Dave Kluft explore these various practices and the enforcement
and litigation activity that they have spawned.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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