United States:
Hunton Retail Law Resource: Thinking Of Purchasing 5-Star Reviews? Think Again!
08 March 2019
Hunton Andrews Kurth LLP
To print this article, all you need is to be registered or login on Mondaq.com.
On February 26, the FTC announced a settlement with a
weight-loss pill company that is alleged to have purchased 5-star
Amazon reviews from a third party. The settlement includes a
judgment of $12.8 million (which will be suspended upon payment of
$50,000 to the FTC and payment of outstanding taxes), and ongoing
compliance requirements for 10 years. Notably, the settlement also
requires the company to have competent and reliable scientific
evidence substantiating any appetite suppressant, weight loss,
"blocks fat," or disease-treatment claims in the form of
human clinical testing supporting the claims. This is the FTC's
first case challenging fake reviews purchased by a marketer and
posted to an independent retail site.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
POPULAR ARTICLES ON: Media, Telecoms, IT, Entertainment from United States
Hiring A Name, Image, And Likeness Agent
McLane Middleton, Professional Association
I am a student-athlete and I want to hire an agent to negotiate NIL contracts for me. Is there anything I should be aware of when hiring an NIL agent?
What Is Third-Party Content?
Sideman & Bancroft
Generating content is crucial to business marketing, but it can be difficult to consistently produce unique content. In today's competitive digital landscape, embracing third-party content is essential.
CFPB Targeting Gaming Industry?
Klein Moynihan Turco LLP
On April 4, 2024, the Consumer Financial Protection Bureau ("CFPB") issued a report (the "Report") examining the potential risk to consumer assets and data in the online video game...