United States:
IBA Self-Regulatory Principles At Center Of BBB Decision
22 September 2017
Reed Smith
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Two digital advertising companies are the targets of a recent
Better Business Bureau effort to enforce the industry's
self-regulatory principles. The interest-based advertising rules of
the road require third parties to provide enhanced notice to
consumers when collecting IBA data from non-affiliated websites,
and require all companies to provide easy-to-use tools to opt out
of IBA data collection activities on non-affiliated mobile
apps.
This article is presented for informational purposes only
and is not intended to constitute legal advice.
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