United States:
Seeing Through Transparency, Part 3
18 August 2017
Reed Smith
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In the aftermath of the media transparency report from K2 Intelligence
in June 2016, the ANA has published two additional reports on
transparency issues beyond the K2 report. In May 2017, the
ANA added, "Programmatic: Seeing Through The Financial
Fog", a study on the lack of transparency in programmatic
buying. Now the ANA has added the third report entitled "Production Transparency in the U.S.
Advertising Industry" that reveals the lack of
transparency in production. All three are critical reads for
anyone in the advertising and marketing industry.
This article is presented for informational purposes only
and is not intended to constitute legal advice.
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