United States:
Advertising Accountability Program Releases First Set of Decisions Applying the DAA's Mobile Guidance
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The Online Internet-Based Advertising Accountability Program
recently released decisions regarding popular app publishers'
compliance with the Digital Advertising Alliance Self-Regulatory
Principles. These inaugural decisions are a significant step toward
ensuring appropriate data protections exist in the context of
mobile advertising. To learn more about these decisions and how
they may impact the mobile advertising space, read more here.
This article is presented for informational purposes only
and is not intended to constitute legal advice.
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