UK:
From The Bottom Up - Influencing Citizen Behaviours To Achieve Policy Outcomes
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Background
Governments seek to help citizens make the right choices such as
to recycle, to eat healthy, to stop smoking, or to read to our
children.
This paper examines case studies of some organisational that
have effectively used behavioural approached to influence people to
make choices, and illustrates how these approaches could help
central and local government in the UK.
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The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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