Information Technology and Telecoms

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Commercial Email Advertisements Using Both Proxy/Privately Registered Domains And Generic From Lines Deemed Unlawful
The California appellate court’s decision in "Balsam v. Trancos" requires marketers nationwide using commercial email advertisements to include in the from line of each email a domain name that is registered to the sender which can be determined by performing a WHOIS look-up, or the name of the sender or marketer on whose behalf the email was sent.
United States
VL
Venable LLP
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