Travers Smith has advised Olsam Group, a leading European eCommerce platform, on its acquisition of Dwarfs, a well-established eCommerce aggregator in the Netherlands.

The combined businesses' operations will be headquartered in London under the direction of Olsam with Sam Horbye and Ollie Horbye, Co-Founders of Olsam Group, serving as Co-CEOs.

In conjunction with the acquisition, Travers Smith advised Olsam Group on its enlarged credit facility to pursue strategic acquisitions to add to the company’s portfolio of category leading eCommerce brands.

The acquisition strengthens Olsam Group's unrivalled experience operating, acquiring and scaling brands, including deep experience selling on some of the world’s leading platforms outside of Amazon.

The Travers Smith team was led by Corporate M&A and Equity Capital Markets Partner Tom Coulter, supported by Senior Associate Joe Knox and Associate Sylvia Mueller. Tax advice was provided by Partner Hannah Manning supported by Senior Counsel Kyle Rainsford. Financing advice was provided by Senior Consultant Andrew Gregson and Associate Jody Coleman.