A trademark is a business asset
A common misconception is that trademarks are only for large companies. For Canadian SMEs, trademark law is a critical component of any brand development endeavor. Embracing it can help your business secure a valuable business asset, but ignoring it can expose your business to risks of infringing other entities' existing trademark rights.
Step-by-step trademark guide
We've prepared this step-by-step trademark guide to help Canadian SMEs understand brand development and protection through the lens of trademark law.
This downloadable resource will:
- Explain what a trademark is and why it is valuable,
- Walk you through the steps for developing a strong trademark, including the due diligence you should conduct,
- Provide an overview of the trademark application process,
- Answer some common questions about trademarks and
- Give you the information you need so that your first meeting with your trademark professional can be efficient and productive.
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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
