Canada:
Poverty Porn: Effective (Ethical?) Marketing
15 April 2013
Borden Ladner Gervais LLP
To print this article, all you need is to be registered or login on Mondaq.com.
Using images of impoverished children to solicit funds is
seen by some as a brilliant way to raise awareness and generate
donations, while others view it as subliminally targeting the
heartstrings of donors who are not receiving the complete story.
But does it matter? If money is given and helps a child in need,
has any harm been done?
Please see the attached article published in The Toronto Star on
March 28, 2013 that addresses these questions.
http://www.thestar.com/news/world/2013/03/28
/needy_children_poverty_porn_or_just_effective_fundraising.html
About BLG
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
POPULAR ARTICLES ON: Corporate/Commercial Law from Canada
Do Your Notes Pass The Sniff Test?
Babin Bessner Spry LLP
Advisors are at risk these days with firms' propensity for terminating them at the first whiff of an infraction. Note taking to support suitability of a client's account...
Taxpayer Relief In Maverick Oilfield Services Ltd.
Miller Thomson LLP
Despite their best efforts, taxpayers may sometimes fail to comply with their obligations under the Income Tax Act (Canada) (the "ITA") and incur interest and penalties as a result.