"The Sustainable Entrepreneur generally focuses on the root
sustainable added value rather thanhow the economic return is
yielded. Accordingly sustainable entrepreneurship encompasses a
wide range of entrepreneurship types from non-profit social
entrepreneurship that aims to create social transformation to ones
that develop sustainable business practices."
Dr. İzel Levi COŞKUN
Imagine a business that acts with an awareness of carrying out
its duties in line with sustainable development principles. This
business also pursues the shared interests of the whole system in
addition to its own interests in the industry in which it operates.
It knows what "stakeholder" means and also that a
business belongs not to the board of directors and shareholders but
to all stakeholders involved, notably the employees, supply-chain
and the society. This awareness can be felt in all the decisions
made by this business. It even views its competitors and future
generations as stakeholders and works to create long-term added
value with every step it takes. It establishes a balance between
economic return, environment and social impact, giving priority to
saving based on the assumption that any investment may have both
negative and positive environmental, social and/or economic impact.
It makes environmental and social impact measurable rather than
viewing them as external economic components. It creates an
infrastructure for all input and output which is in line with its
sustainability goals and which is accountable to its stakeholders.
In addition to accountability this business puts into effect
uncompromisingly the principles of transparency, fair governance
and responsibility as required by corporate management. It fiercely
advocates principles such as ethics, honesty, "human
first" and environmental respect not as tools for marketing or
gaining favour but as values it genuinely believes in. This
business refuses to put money over these principles regardless of
the circumstances. It makes sustainability a part of its mission,
integrating it with all its business operations and corporate
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