Turkey has published detailed principles and rules for operating
retail businesses. These are introduced as secondary legislation,
outlining further details for legislation enacted in January 2015.
The recent regulation include detailed procedures and principles
for retail trade operations, inspection of retail businesses,
shopping festivals, sales campaigns, as well as related
The Law on Retail Trade Regulation numbered 6585 was published
in Official Gazette number 29251 on 29 January 2015
("Law"). The Regulation on Principles and Rules on Retail
Trade was published in Official Gazette number 29793 on 6 August
Notable provisions introduced by the Regulation include:
If a product is subject to premium request, or other means of
contribution, and is being sold on exhibition units, this service
will be considered to be shelf allocation service.
The Law states that where the producer or supplier is a
small-scale business and the retailer is a large-scale business,
the payment period cannot exceed 30 days from the date of delivery
for FMCG goods (food, beverage, cleaning and personal care) whose
shelf life is limited to 30 days. The Regulation allows exceptions
to the rule where changes occur to the parties' operational
A supplier's name, trade name, or brand must be mentioned
on the labels of store-branded goods. Such specifications must be
easy to read, as well as written in full and distinguishable.
Discounted or promotional sales campaigns include practices
such as sale of products for a limited period for the purpose of
promoting the product, brand or operation and increasing sales
Retail trade businesses are prohibited from making discounts
without time limitation.
The start and finish dates of shopping festivals, as well as
agenda, must be notified in writing at least one month before
The provincial directorate (if the festival is organized based
on state or province).
The Ministry of Customs and Trade ("Ministry") (if
the festival is organized based on region or country).
Shopping festivals cannot last more than sixty days.
Detailed criteria are introduced for products subject to
continuous discount sales.
Conditions are introduced for when the governor or Ministry
will determine working hours.
Please see this link for the full text of the
Regulation (only available in Turkish).
Information first published in the
MA | Gazette, a fortnightly legal update newsletter produced by
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