Pursuant to the new Consumer Protection Law, on January 24,
2015, the Turkish Ministry of Customs and Trade issued its
Subscription Agreements Regulation, setting out the legal framework
for consumer subscriptions. The Regulation imposes new obligations
on companies providing products and services to consumers by
subscription, such as online subscriptions for content through the
What the new rules say
Under the Regulation:
while subscription agreements can be executed either in writing
or electronically, the executed agreement must be provided to the
consumer on paper or a permanent data carrier (e.g., CD, USB disc,
subscription agreements must be written in at least 12-point
type, in a clear, easily understandable and legible manner, and
must contain certain minimum mandatory content;
the product or service must be provided to the consumer
consistent with the subscription agreement;
if, due to maintenance or repair, the product or service is
temporarily unavailable to the consumer, the consumer must be
informed at least 48 hours in advance of the cut off;
a fixed-period subscription agreement cannot contain an
automatic renewal provision; automatic renewal is only permitted
upon the consumer's request or approval after the
subscription agreement is executed;
the term (time period) of a subscription agreement cannot be
changed during the subscription period to the consumer's
consumers are entitled to terminate long-term (a year or more)
and indefinite-term subscription agreements without cause and
All provisions of the Regulation apply to subscriptions for
electricity, gas, water and electronic communications, whereas only
some provisions apply to other types of subscriptions such as
subscriptions for periodicals, facilities or online services.
What companies should do
Companies that provide goods or services to consumers on a
subscription basis should take the necessary steps to bring their
activities into compliance with the Regulation by April 24, 2015,
the date the Regulation will take effect.
Baker & McKenzie
At Baker & McKenzie, we provide sophisticated advice on
consumer law matters. In addition to advisory services, we
represent our clients before consumer arbitral tribunal and
consumer courts, and provide tailor-made consumer law trainings.
Please contact us if you would like more information on how to
comply with these requirements.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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