PRESS RELEASE
22 March 2023

Fenway Sports Group Extends Partnership With Lebron James And Maverick Carter

AO
A&O Shearman

Contributor

A&O Shearman was formed in 2024 via the merger of two historic firms, Allen & Overy and Shearman & Sterling. With nearly 4,000 lawyers globally, we are equally fluent in English law, U.S. law and the laws of the world’s most dynamic markets. This combination creates a new kind of law firm, one built to achieve unparalleled outcomes for our clients on their most complex, multijurisdictional matters – everywhere in the world. A firm that advises at the forefront of the forces changing the current of global business and that is unrivalled in its global strength. Our clients benefit from the collective experience of teams who work with many of the world’s most influential companies and institutions, and have a history of precedent-setting innovations. Together our lawyers advise more than a third of NYSE-listed businesses, a fifth of the NASDAQ and a notable proportion of the London Stock Exchange, the Euronext, Euronext Paris and the Tokyo and Hong Kong Stock Exchanges.
Shearman & Sterling advised Fenway Sports Management, a wholly-owned global sports marketing firm of Fenway Sports Group, on their extended partnership with LeBron James...
United States

Shearman & Sterling advised Fenway Sports Management, a wholly-owned global sports marketing firm of Fenway Sports Group, on their extended partnership with LeBron James and sports executive Maverick Carter through an investment in LRMR Ventures LLC, a marketing and sponsorship investment firm headed by James and Carter.

The investment gives Fenway Sports Management the exclusive right to generate global sponsorship, endorsement, licensing, merchandising, promotional and other marketing opportunities for LeBron James through the end of 2051.

Fenway Sports Group is a global sports, marketing, media, entertainment, and real estate company anchored by three iconic clubs, the Boston Red Sox, Liverpool Football Club and the Pittsburgh Penguins.

Contributor

A&O Shearman was formed in 2024 via the merger of two historic firms, Allen & Overy and Shearman & Sterling. With nearly 4,000 lawyers globally, we are equally fluent in English law, U.S. law and the laws of the world’s most dynamic markets. This combination creates a new kind of law firm, one built to achieve unparalleled outcomes for our clients on their most complex, multijurisdictional matters – everywhere in the world. A firm that advises at the forefront of the forces changing the current of global business and that is unrivalled in its global strength. Our clients benefit from the collective experience of teams who work with many of the world’s most influential companies and institutions, and have a history of precedent-setting innovations. Together our lawyers advise more than a third of NYSE-listed businesses, a fifth of the NASDAQ and a notable proportion of the London Stock Exchange, the Euronext, Euronext Paris and the Tokyo and Hong Kong Stock Exchanges.

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