Ecuador: La Oficina Ecuatoriana de Propiedad Intelectual da un fuerte golpe a las solicitudes de marcas parasitarias

Last Updated: 7 October 2019
Article by Ian Wall

La Oficina Ecuatoriana de Propiedad Intelectual da un fuerte golpe a las solicitudes de marcas parasitarias

  • La conocida marca de cosméticos HUDA BEAUTY presentó una oposición contra la solicitud de una marca idéntica con base en el derecho de prioridad previsto en el Convenio de París para la Protección de la Propiedad Industrial.
  • La Oficina de Propiedad Intelectual del Ecuador rechazó la solicitud y se encargó de revisar la base de datos de marcas en línea de la OMPI para constatar el derecho en el país de origen del oponente, y de aceptar los mencionados resultados en línea como evidencia del derecho.
  • La decisión representa una relajación de los requisitos probatorios y demuestra una proactividad rara vez vista en la Oficina de PI del Ecuador.
  • Esto sugiere la voluntad de las autoridades para proteger a las grandes marcas contra las solicitudes de marcas parasitarias.

Los aspectos negativos del sistema "primero en registrar"

El sistema de marcas de Ecuador es lo que se conoce como "primero en registrar". Esto significa que simplemente usar una marca en Ecuador confiere poco o ningún derecho. Además, los problemas a los que se enfrentan los propietarios de marcas en Ecuador que no han logrado garantizar el registro de su marca se agravan por el hecho de que las autoridades han tardado en reconocer incluso las marcas famosas que aún no se utilizan en Ecuador. El país es signatario del Convenio de París, pero hacer cumplir el Artículo 6 bis ha resultado ser extremadamente problemático; incluso después de superar los onerosos requisitos probatorios de legalización y traducción, el umbral para el estatus de notoriedad casi siempre resulta insuperable.

También es importante tener en cuenta que una vez que una marca está registrada, existe una clara inclinación hacia la presunción de validez y un registro también es una defensa contra la infracción. (De hecho, hay un número significativo de registros ecuatorianos que posiblemente sean completamente descriptivos, relacionados con exámenes erróneos que datan de varios años, pero es difícil eliminarlos del registro debido a tales presunciones de validez. Esto crea problemas importantes para asesorar a los clientes, más notablemente con respecto a la infracción).

Por lo tanto, cuando los oportunistas buscaban registrar marcas famosas para las cuales el cliente y el propietario de la marca no tienen derechos ecuatorianos o dentro de la comunidad andina, sonaban las alertas tradicionales, particularmente dado que las disposiciones de mala fe son limitadas en Ecuador; la mala fe no progresará a menos que se pueda demostrar que existe o hubo una relación entre las entidades, o que el solicitante tiene la costumbre de registrar marcas para obtener ganancias financieras.

¿Un enfoque nuevo?

Hay sugerencias de que la tendencia se está volviendo hacia los titulares de marcas famosas y las grandes marcas en general. En los últimos dos años más o menos, hemos visto una mayor disposición tanto de los tribunales como de las autoridades administrativas para actuar en acciones contra la falsificación y la infracción presentada por los propietarios extranjeros de grandes marcas. Además, en un caso reciente relacionado con la marca de cosméticos HUDA BEAUTY, el solicitante, una entidad china, estaba tratando de registrar una variación de la marca de la casa HUDA BEAUTY, pero esencialmente una marca idéntica. HUDA BEAUTY en sí misma no tenía ningún derecho local relevante en el cual fundamentar su oposición. Sin embargo, en este caso pudo fundamentar su oposición en una nueva solicitud en Ecuador demandando el derecho de prioridad derivado de una solicitud en Brasil, de acuerdo con el Convenio de París. El caso se consideró sólido; sin embargo, la decisión de la oposición en sí misma fue algo sorprendente.

A pesar de no reconocer correctamente la reivindicación de prioridad, la oficina de Propiedad Intelectual del Ecuador procedió a rechazar la solicitud oportunista sobre la base del artículo 6 quinquies del Convenio de París. Lo que es más importante, esta oficina de oficio se encargó de revisar la base de datos en línea de marcas registradas de la OMPI para constatar el derecho en el país de origen del oponente y aceptó estos resultados en línea como evidencia del mencionado derecho. El enfoque de la oficina de Propiedad Intelectual del Ecuador es sorprendente dada su disposición estricta en cuanto a los requisitos probatorios, y también su proactividad. La decisión también debe leerse junto con otro caso reciente en el que la Oficina de Propiedad Intelectual aceptó una verificación notarial de una página web como evidencia de derechos andinos anteriores en lugar de los certificados de registro legalizados físicamente, como suelen exigir las autoridades.

Es difícil decir si esta decisión es una prueba de voluntad para proteger los intereses de los propietarios de las marcas más importantes. Sin embargo, no sería sorprendente si lo fuera, dado el cambio en la dirección política dentro del país. Los requisitos probatorios a menudo son prohibitivos en los trámites de marcas en Ecuador, en un momento en que el país está abriendo sus puertas a inversores extranjeros comparado a gobiernos anteriores, los acuerdos recientes con la Unión Europea y el FMI requieren que se considere al Ecuador más amigable para inversionistas e intereses externos; con el acuerdo de la Unión Europea en particular que brinda protección a alrededor de 100 indicaciones geográficas de la UE en Ecuador. El actual presidente también está siendo visto como alguien muy dispuesto a aceptar ese cambio de dirección.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

To print this article, all you need is to be registered on Mondaq.com.

Click to Login as an existing user or Register so you can print this article.

Authors
 
Some comments from our readers…
“The articles are extremely timely and highly applicable”
“I often find critical information not available elsewhere”
“As in-house counsel, Mondaq’s service is of great value”

Related Topics
 
Related Articles
 
Up-coming Events Search
Tools
Print
Font Size:
Translation
Channels
Mondaq on Twitter
 
Mondaq Free Registration
Gain access to Mondaq global archive of over 375,000 articles covering 200 countries with a personalised News Alert and automatic login on this device.
Mondaq News Alert (some suggested topics and region)
Select Topics
Registration (please scroll down to set your data preferences)

Mondaq Ltd requires you to register and provide information that personally identifies you, including your content preferences, for three primary purposes (full details of Mondaq’s use of your personal data can be found in our Privacy and Cookies Notice):

  • To allow you to personalize the Mondaq websites you are visiting to show content ("Content") relevant to your interests.
  • To enable features such as password reminder, news alerts, email a colleague, and linking from Mondaq (and its affiliate sites) to your website.
  • To produce demographic feedback for our content providers ("Contributors") who contribute Content for free for your use.

Mondaq hopes that our registered users will support us in maintaining our free to view business model by consenting to our use of your personal data as described below.

Mondaq has a "free to view" business model. Our services are paid for by Contributors in exchange for Mondaq providing them with access to information about who accesses their content. Once personal data is transferred to our Contributors they become a data controller of this personal data. They use it to measure the response that their articles are receiving, as a form of market research. They may also use it to provide Mondaq users with information about their products and services.

Details of each Contributor to which your personal data will be transferred is clearly stated within the Content that you access. For full details of how this Contributor will use your personal data, you should review the Contributor’s own Privacy Notice.

Please indicate your preference below:

Yes, I am happy to support Mondaq in maintaining its free to view business model by agreeing to allow Mondaq to share my personal data with Contributors whose Content I access
No, I do not want Mondaq to share my personal data with Contributors

Also please let us know whether you are happy to receive communications promoting products and services offered by Mondaq:

Yes, I am happy to received promotional communications from Mondaq
No, please do not send me promotional communications from Mondaq
Terms & Conditions

Mondaq.com (the Website) is owned and managed by Mondaq Ltd (Mondaq). Mondaq grants you a non-exclusive, revocable licence to access the Website and associated services, such as the Mondaq News Alerts (Services), subject to and in consideration of your compliance with the following terms and conditions of use (Terms). Your use of the Website and/or Services constitutes your agreement to the Terms. Mondaq may terminate your use of the Website and Services if you are in breach of these Terms or if Mondaq decides to terminate the licence granted hereunder for any reason whatsoever.

Use of www.mondaq.com

To Use Mondaq.com you must be: eighteen (18) years old or over; legally capable of entering into binding contracts; and not in any way prohibited by the applicable law to enter into these Terms in the jurisdiction which you are currently located.

You may use the Website as an unregistered user, however, you are required to register as a user if you wish to read the full text of the Content or to receive the Services.

You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, link, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in these Terms or with the prior written consent of Mondaq. You may not use electronic or other means to extract details or information from the Content. Nor shall you extract information about users or Contributors in order to offer them any services or products.

In your use of the Website and/or Services you shall: comply with all applicable laws, regulations, directives and legislations which apply to your Use of the Website and/or Services in whatever country you are physically located including without limitation any and all consumer law, export control laws and regulations; provide to us true, correct and accurate information and promptly inform us in the event that any information that you have provided to us changes or becomes inaccurate; notify Mondaq immediately of any circumstances where you have reason to believe that any Intellectual Property Rights or any other rights of any third party may have been infringed; co-operate with reasonable security or other checks or requests for information made by Mondaq from time to time; and at all times be fully liable for the breach of any of these Terms by a third party using your login details to access the Website and/or Services

however, you shall not: do anything likely to impair, interfere with or damage or cause harm or distress to any persons, or the network; do anything that will infringe any Intellectual Property Rights or other rights of Mondaq or any third party; or use the Website, Services and/or Content otherwise than in accordance with these Terms; use any trade marks or service marks of Mondaq or the Contributors, or do anything which may be seen to take unfair advantage of the reputation and goodwill of Mondaq or the Contributors, or the Website, Services and/or Content.

Mondaq reserves the right, in its sole discretion, to take any action that it deems necessary and appropriate in the event it considers that there is a breach or threatened breach of the Terms.

Mondaq’s Rights and Obligations

Unless otherwise expressly set out to the contrary, nothing in these Terms shall serve to transfer from Mondaq to you, any Intellectual Property Rights owned by and/or licensed to Mondaq and all rights, title and interest in and to such Intellectual Property Rights will remain exclusively with Mondaq and/or its licensors.

Mondaq shall use its reasonable endeavours to make the Website and Services available to you at all times, but we cannot guarantee an uninterrupted and fault free service.

Mondaq reserves the right to make changes to the services and/or the Website or part thereof, from time to time, and we may add, remove, modify and/or vary any elements of features and functionalities of the Website or the services.

Mondaq also reserves the right from time to time to monitor your Use of the Website and/or services.

Disclaimer

The Content is general information only. It is not intended to constitute legal advice or seek to be the complete and comprehensive statement of the law, nor is it intended to address your specific requirements or provide advice on which reliance should be placed. Mondaq and/or its Contributors and other suppliers make no representations about the suitability of the information contained in the Content for any purpose. All Content provided "as is" without warranty of any kind. Mondaq and/or its Contributors and other suppliers hereby exclude and disclaim all representations, warranties or guarantees with regard to the Content, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. To the maximum extent permitted by law, Mondaq expressly excludes all representations, warranties, obligations, and liabilities arising out of or in connection with all Content. In no event shall Mondaq and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use of the Content or performance of Mondaq’s Services.

General

Mondaq may alter or amend these Terms by amending them on the Website. By continuing to Use the Services and/or the Website after such amendment, you will be deemed to have accepted any amendment to these Terms.

These Terms shall be governed by and construed in accordance with the laws of England and Wales and you irrevocably submit to the exclusive jurisdiction of the courts of England and Wales to settle any dispute which may arise out of or in connection with these Terms. If you live outside the United Kingdom, English law shall apply only to the extent that English law shall not deprive you of any legal protection accorded in accordance with the law of the place where you are habitually resident ("Local Law"). In the event English law deprives you of any legal protection which is accorded to you under Local Law, then these terms shall be governed by Local Law and any dispute or claim arising out of or in connection with these Terms shall be subject to the non-exclusive jurisdiction of the courts where you are habitually resident.

You may print and keep a copy of these Terms, which form the entire agreement between you and Mondaq and supersede any other communications or advertising in respect of the Service and/or the Website.

No delay in exercising or non-exercise by you and/or Mondaq of any of its rights under or in connection with these Terms shall operate as a waiver or release of each of your or Mondaq’s right. Rather, any such waiver or release must be specifically granted in writing signed by the party granting it.

If any part of these Terms is held unenforceable, that part shall be enforced to the maximum extent permissible so as to give effect to the intent of the parties, and the Terms shall continue in full force and effect.

Mondaq shall not incur any liability to you on account of any loss or damage resulting from any delay or failure to perform all or any part of these Terms if such delay or failure is caused, in whole or in part, by events, occurrences, or causes beyond the control of Mondaq. Such events, occurrences or causes will include, without limitation, acts of God, strikes, lockouts, server and network failure, riots, acts of war, earthquakes, fire and explosions.

By clicking Register you state you have read and agree to our Terms and Conditions