Luxembourg: The End Of Plagiarism: Study "The Future of Intellectual Property"

A company's market assessment relies to 87% on intangible assets such as Intellectual Property and industrial property rights. The relevant authorities across the world, such as patent and trademark offices, are struggling to keep pace with the continued and increased volume of industrial property right requests. The companies in turn have to adjust to ever shorter cycles of innovation and thus have to file new patents and trademarks at greater speed and greater volume. In future, companies will increasingly generate, use and ultimately protect their Intellectual Property in-house. Technologies, such as artificial intelligence or blockchain complement increasingly the established protection methods of authorities and businesses. In future, innovation will be driven increasingly in cooperation with the client. The basis for this is communication - and data is the substance for new Intellectual Property. The result – it spells the death knell for plagiarism. The joint study The Future of Intellectual Property by both the Dennemeyer Group and the trend research institute 2b AHEAD offers 28 strategic recommendations for companies that want to exploit the potential of their intellectual property to maximum advantage.

"Digitalization will also change the management of Intellectual Property in the next few years. There are options for companies using technologies, such as blockchain or artificial intelligence," explains Dr. Sevim Süzeroglu-Melchiors, Global Head of Consulting at Dennemeyer Consulting. "They can be supported in ever increasing tasks by intelligent technologies so that they are not overburdened by the demands of the growing number of property rights, such as patents, trademarks, designs or utility models."      

This is one of the results highlighted in the newly published trend study The Future of Intellectual Property (which can be ordered free of charge here) by both the Dennemeyer Group, the world's largest full-service provider for the IP industry, and the trend research institute 2b AHEAD ThinkTank in Leipzig. The study shows for the first time how companies will generate, manage, protect and use intellectual property in future through the use of technology. However, the study also shows how the existing protective rights system will be under increasing pressure. It offers 28 precise strategic recommendations about how IP managers, patent attorneys and those tasked with innovation across all industries are able to actively shape their future. The qualitative Delphi study is based on the statements of selected experts consisting of scientists, lawyers, patent attorneys (specialized in various industries), Heads of Innovation and technology providers.

The change of the protective rights systems

The innovation cycles of a company are becoming shorter and the speed of development is on the increase. Companies are launching new products at an ever faster and growing rate. Contrary to that, the average patent procedure can take between 24 to 30 months to complete. This creates a speed gap, which increasingly puts more pressure on patent and trademark offices. "As the patent and trademark offices are unable to meet the demands of the companies and are unable to speed up their processes, the companies in turn will develop their own solutions. They will create parallel systems, such as blockchain, which are based on new technologies. The IP sector will effectively re-regulate itself," says Michael Carl, Managing Director Research & Analysis of the 2b AHEAD ThinkTank and one of the authors of this study.

Knowledge will become the new key to success for a company

One of the key findings of the study is that the decisive part of the Intellectual Property of a company is in the heads of their employees. Their knowledge and expertise will determine the success of a company. A project-centered workforce and a high turnover of staff within a company will drive the digital solutions forward, so that the required expertise in a company can be selected faster and easier and ultimately saved reliably. "The prerequisite for this is a so called 'Omni-IP-Management'. Starting with the expertise in protective rights to all other data points and points of information; a company's knowledge will thus be saved, connected and turned into something useful and, ultimately, it will be developed further," says Dr. Süzeroglu-Melchiors.

Future Intellectual Property will be created through interaction with the client

Data is the key to the intellectual property of the future. The client will be at the center of product development. From the "Internet of Things" new locations will be created where data about the client can be collected. This data makes it possible to recognize the wishes of a client and to ultimately tailor the products and services to that client. When established providers are using these new possibilities of individual service provision, they will also force their competitors to follow in their footsteps. Should they not go down this road, then the client will sooner or later recognize that they are no longer relevant. Carl explains: "Clients are expecting bespoke products, which are continually adapted to their needs. One prerequisite for this is the continual interaction with the client. The product of the future will be generated through the use of a client's data. Based on intellectual property, this creates a new class of products, which can no longer be imitated."

The death of plagiarism

In future, a product will become forgery-proof from that moment where the client's data flows directly into the product and it is processed there and the product adapts itself automatically to the location-specific needs of the client. Dr. Süzeroglu-Melchiors: "Clients are using products and these products will be developed by and through the interaction with the client, the very use of the product will spell out the protective mechanism." Carl adds: "From the client's point of view, this means that a valuable interactive solution will always mean it is an original item. In practical terms this means the death of plagiarism."

The study can be downloaded free of charge here.

Join our table discussion at INTA (booth E31) and discuss the results with our consultants.

Are you interested in finding out more about the future of IP? Do you want to check if your IP portfolio is future-proof? Then the authors of the study are happy to discuss the results with you and assess the impact of the described trends on your IP.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

To print this article, all you need is to be registered on

Click to Login as an existing user or Register so you can print this article.

Some comments from our readers…
“The articles are extremely timely and highly applicable”
“I often find critical information not available elsewhere”
“As in-house counsel, Mondaq’s service is of great value”

Related Topics
Related Articles
Related Video
Up-coming Events Search
Font Size:
Mondaq on Twitter
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).
Email Address
Company Name
Confirm Password
Mondaq Topics -- Select your Interests
 Law Performance
 Law Practice
 Media & IT
 Real Estate
 Wealth Mgt
Asia Pacific
European Union
Latin America
Middle East
United States
Worldwide Updates
Registration (you must scroll down to set your data preferences)

Mondaq Ltd requires you to register and provide information that personally identifies you, including your content preferences, for three primary purposes (full details of Mondaq’s use of your personal data can be found in our Privacy and Cookies Notice):

  • To allow you to personalize the Mondaq websites you are visiting to show content ("Content") relevant to your interests.
  • To enable features such as password reminder, news alerts, email a colleague, and linking from Mondaq (and its affiliate sites) to your website.
  • To produce demographic feedback for our content providers ("Contributors") who contribute Content for free for your use.

Mondaq hopes that our registered users will support us in maintaining our free to view business model by consenting to our use of your personal data as described below.

Mondaq has a "free to view" business model. Our services are paid for by Contributors in exchange for Mondaq providing them with access to information about who accesses their content. Once personal data is transferred to our Contributors they become a data controller of this personal data. They use it to measure the response that their articles are receiving, as a form of market research. They may also use it to provide Mondaq users with information about their products and services.

Details of each Contributor to which your personal data will be transferred is clearly stated within the Content that you access. For full details of how this Contributor will use your personal data, you should review the Contributor’s own Privacy Notice.

Please indicate your preference below:

Yes, I am happy to support Mondaq in maintaining its free to view business model by agreeing to allow Mondaq to share my personal data with Contributors whose Content I access
No, I do not want Mondaq to share my personal data with Contributors

Also please let us know whether you are happy to receive communications promoting products and services offered by Mondaq:

Yes, I am happy to received promotional communications from Mondaq
No, please do not send me promotional communications from Mondaq
Terms & Conditions (the Website) is owned and managed by Mondaq Ltd (Mondaq). Mondaq grants you a non-exclusive, revocable licence to access the Website and associated services, such as the Mondaq News Alerts (Services), subject to and in consideration of your compliance with the following terms and conditions of use (Terms). Your use of the Website and/or Services constitutes your agreement to the Terms. Mondaq may terminate your use of the Website and Services if you are in breach of these Terms or if Mondaq decides to terminate the licence granted hereunder for any reason whatsoever.

Use of

To Use you must be: eighteen (18) years old or over; legally capable of entering into binding contracts; and not in any way prohibited by the applicable law to enter into these Terms in the jurisdiction which you are currently located.

You may use the Website as an unregistered user, however, you are required to register as a user if you wish to read the full text of the Content or to receive the Services.

You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, link, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in these Terms or with the prior written consent of Mondaq. You may not use electronic or other means to extract details or information from the Content. Nor shall you extract information about users or Contributors in order to offer them any services or products.

In your use of the Website and/or Services you shall: comply with all applicable laws, regulations, directives and legislations which apply to your Use of the Website and/or Services in whatever country you are physically located including without limitation any and all consumer law, export control laws and regulations; provide to us true, correct and accurate information and promptly inform us in the event that any information that you have provided to us changes or becomes inaccurate; notify Mondaq immediately of any circumstances where you have reason to believe that any Intellectual Property Rights or any other rights of any third party may have been infringed; co-operate with reasonable security or other checks or requests for information made by Mondaq from time to time; and at all times be fully liable for the breach of any of these Terms by a third party using your login details to access the Website and/or Services

however, you shall not: do anything likely to impair, interfere with or damage or cause harm or distress to any persons, or the network; do anything that will infringe any Intellectual Property Rights or other rights of Mondaq or any third party; or use the Website, Services and/or Content otherwise than in accordance with these Terms; use any trade marks or service marks of Mondaq or the Contributors, or do anything which may be seen to take unfair advantage of the reputation and goodwill of Mondaq or the Contributors, or the Website, Services and/or Content.

Mondaq reserves the right, in its sole discretion, to take any action that it deems necessary and appropriate in the event it considers that there is a breach or threatened breach of the Terms.

Mondaq’s Rights and Obligations

Unless otherwise expressly set out to the contrary, nothing in these Terms shall serve to transfer from Mondaq to you, any Intellectual Property Rights owned by and/or licensed to Mondaq and all rights, title and interest in and to such Intellectual Property Rights will remain exclusively with Mondaq and/or its licensors.

Mondaq shall use its reasonable endeavours to make the Website and Services available to you at all times, but we cannot guarantee an uninterrupted and fault free service.

Mondaq reserves the right to make changes to the services and/or the Website or part thereof, from time to time, and we may add, remove, modify and/or vary any elements of features and functionalities of the Website or the services.

Mondaq also reserves the right from time to time to monitor your Use of the Website and/or services.


The Content is general information only. It is not intended to constitute legal advice or seek to be the complete and comprehensive statement of the law, nor is it intended to address your specific requirements or provide advice on which reliance should be placed. Mondaq and/or its Contributors and other suppliers make no representations about the suitability of the information contained in the Content for any purpose. All Content provided "as is" without warranty of any kind. Mondaq and/or its Contributors and other suppliers hereby exclude and disclaim all representations, warranties or guarantees with regard to the Content, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. To the maximum extent permitted by law, Mondaq expressly excludes all representations, warranties, obligations, and liabilities arising out of or in connection with all Content. In no event shall Mondaq and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use of the Content or performance of Mondaq’s Services.


Mondaq may alter or amend these Terms by amending them on the Website. By continuing to Use the Services and/or the Website after such amendment, you will be deemed to have accepted any amendment to these Terms.

These Terms shall be governed by and construed in accordance with the laws of England and Wales and you irrevocably submit to the exclusive jurisdiction of the courts of England and Wales to settle any dispute which may arise out of or in connection with these Terms. If you live outside the United Kingdom, English law shall apply only to the extent that English law shall not deprive you of any legal protection accorded in accordance with the law of the place where you are habitually resident ("Local Law"). In the event English law deprives you of any legal protection which is accorded to you under Local Law, then these terms shall be governed by Local Law and any dispute or claim arising out of or in connection with these Terms shall be subject to the non-exclusive jurisdiction of the courts where you are habitually resident.

You may print and keep a copy of these Terms, which form the entire agreement between you and Mondaq and supersede any other communications or advertising in respect of the Service and/or the Website.

No delay in exercising or non-exercise by you and/or Mondaq of any of its rights under or in connection with these Terms shall operate as a waiver or release of each of your or Mondaq’s right. Rather, any such waiver or release must be specifically granted in writing signed by the party granting it.

If any part of these Terms is held unenforceable, that part shall be enforced to the maximum extent permissible so as to give effect to the intent of the parties, and the Terms shall continue in full force and effect.

Mondaq shall not incur any liability to you on account of any loss or damage resulting from any delay or failure to perform all or any part of these Terms if such delay or failure is caused, in whole or in part, by events, occurrences, or causes beyond the control of Mondaq. Such events, occurrences or causes will include, without limitation, acts of God, strikes, lockouts, server and network failure, riots, acts of war, earthquakes, fire and explosions.

By clicking Register you state you have read and agree to our Terms and Conditions