Part of how any company moves from start-up to growing and
thriving is to create a recognizable brand under which it operates.
The brand provides a way to identify and distinguish yourself with
customers, and it all begins with images that you use to represent
yourself–and no one else–to the world. To prevent
others from using the same or similar images, though, you need to
obtain trademark protection. A trademark is a kind of intellectual property protection that lets you
defend your marketing ground against others who want to benefit
from your symbols and imagery.
Obtaining a Trademark in Israel
Israel is a member of the Madrid Protocol, which currently includes
97 members, covering 113 countries. These members represent more
than 80% of world trade, with potential for expansion as membership
grows. This membership contributes to Israel’s tradition of
supporting business investment. Companies want to protect their
branding and intellectual property, and registering for legal
protection recognized throughout the world helps achieve this by
allowing filings from far beyond the country’s borders.
Indeed, in 2014, out of 23,018 trademark applications in Israel,
13,659 came from abroad, and another 6,982 were filed by
The process of obtaining a trademark can be time-consuming. Once
you file a trademark application, the waiting period before your
application is examined lasts 18 to 24 months. Once the trademark
is granted, your protection extends for 10 years. At the 10-year
anniversary, you must then file a renewal application for each
10-year period afterward. The protection includes the exclusive
ability to transfer or modify the mark as well.
Enforcing Your Trademark
Trademark protection, even though filing occurs through an
international system, exists solely within Israeli borders.
Different methods allow you to act to defend your trademark if it
appears someone else is using it for their own purposes. One option
is to file a civil enforcement action in court. You can seek a
temporary injunction order to force the other person or company to
stop using the mark, and if you prevail, you may be entitled to
both a permanent injunction and monetary damages.
In addition, Israeli Customs has jurisdiction over imported
goods that use your mark. Finally, trademark infringement
constitutes a criminal offense; the Israeli Police contains an IP
division that prosecutes knowing violations of trademarks.
Israel has a long tradition of supporting businesses and helping
protect intellectual property. Barnea
& Co. will help you through the trademark registration
process as well as enforcement proceedings to protect what is
Originally published August 30, 2016
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
To print this article, all you need is to be registered on Mondaq.com.
Click to Login as an existing user or Register so you can print this article.
Intellectual property (IP) is an umbrella term for various legal entitlements which attach to certain names, written and recorded media and inventions. The word IP refers to creation of the mind and expression: inventions, literary and artistic works, symbols, names and images used in commerce.
The 2017 edition of the annual Brand Finance Global 500 report on the world's most valuable brands was recently released.
Some comments from our readers… “The articles are extremely timely and highly applicable” “I often find critical information not available elsewhere” “As in-house counsel, Mondaq’s service is of great value”
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).