ARTICLE
15 December 2016

The New "Swissness" Legislation

AG
Akin Gump Strauss Hauer & Feld LLP

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Akin is a law firm focused on providing extraordinary client service, a rewarding environment for our diverse workforce and exceptional legal representation irrespective of ability to pay. The deep transactional, litigation, regulatory and policy experience we bring to client engagements helps us craft innovative, effective solutions and strategies.
Swiss goods and services are valued by consumers who are ready to pay a premium for goods that are Swiss made.
Switzerland International Law

Swiss goods and services are valued by consumers who are ready to pay a premium for goods that are Swiss made. The current rules regulating the Swiss brand are often ignored by the market and enforcement is difficult and rare. The new Swissness legislation will strengthen the conditions under which goods and services may be labeled with "Made in Switzerland" and bear the Swiss cross. This legislation will come into force on 1 January 2017.

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