Tips For Protecting Your Brand

Contributor

As you adapt and innovate, you'll need a firm that's hardwired to anticipate and uncover the opportunities in change.

You'll need a firm that will ask the right questions to shape the right objective. And you'll need proactive, practical, and commercially led advice on how to get there.

It's what we do and it's what makes us your go-to firm, whether you're facing disruption or creating it.

You can trust us to know your sector as well as you do, to be curious, and to connect the dots to reach solutions others don’t. And you can trust us to deliver as promised – and more.

We'll work closely with you and make things easier for you. We'll look to deliver new improved solutions and services. And we'll take on your problems as if they were our own. But more than that, we'll work as one seamless international team across our business and yours. Giving you access to a whole world of expertise.

Explore Firm Details

This talk covers the basics of what every business should know about Intellectual Property rights...

United Kingdom Intellectual Property

Our London IP partners Allan Poulter and Mark Holah explain why brand protection is vital at every stage of business development. Their talk covers the basics of what every business should know about Intellectual Property rights, including:

The importance of adopting correct trade mark registrations and designs as soon as possible to avoid future litigation.
Tips on territorial and specific trade marks for brands looking to extend into new territories.
Taking trade marks beyond word marks: how to protect your brand's image, video, digital and other assets.
How changes in technology mean that existing trade marks not to be constantly review to best protect your brand.
How Bird & Bird can make sure your assets remain protected through regular audit of your existing trade marks, and expert advice on brand enforcement and exploitation.

This video is a part of our 'Future of Law' video series.

Tips For Protecting Your Brand

www.twobirds.com

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.