This article is to provide a practical guide about the steps for
the registration of trademarks in Paraguay.
The procedure is relatively simple. First, it is recommended to
perform a research to identify any similar trademarks that may have
been requested, to determine the feasibility of its registration or
if, on the contrary, its registration would not be feasible because
of similarities with other previously requested or granted
Upon confirmation that there are no similar precedents to the
trademark intended for registration, an application for
registration must be filed before the National Directorate for
Intellectual Property (DINAPI, for its Spanish initials). Said
application must include i) the name of the trademark, ii) the
logotype (if any), iii) the description of the services or products
to be protected, and, iv) the name and address of the
Once the application for registration has been filed, DINAPI
performs a formal assessment to verify if it complies with all the
formalities and requirements. Once the formal assessment is
approved, the application is published.
The publication of the application must be performed in a
newspaper in Asuncion for three (3) consecutive days. After
publication, and counting from the first business day following the
last date of publication, the term for filing objections begins.
Such term lasts 60 (sixty) business days.
Within the objections term, any owner of a granted or applied
trademark (if that application is preceding) can object to the
application, in writing, with duly stated reasons like the
similarity of the brands or others.
If there are no objections within the stated term, DINAPI will
perform a substantive assessment of the application. Said
assessment has the purpose of verifying that the intended trademark
is not included within prohibitions like generic signs or being an
identical or very similar trademark to others that may confuse
If the substantive assessment is approved, DINAPI will grant the
The entire process takes approximately an average of 9 to 12
months, if there are no inconveniences like objections or
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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Under the Mexican Trademark Law there is no obligation to use a trademark until renewal time is reached in the 10th year as of the filing date of the registration to be renewed and when filing the application for renewal it is only necessary to declare under oath that the mark has been used during a term of the last three years.
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