1. Trademarks make it easy for consumers to find you;

2. Trademarks help prevent marketplace confusion;

3. Trademarks are a very economically efficient communication tool;

4. Trademarks are your most enduring assets;

5. Trademarks support stronger sales volume, stronger margins, and can provide price maintenance legally;

6. Trademarks are relatively inexpensive to protect;

7. Trademarks allow businesses to most effectively utilize the Internet;

8. Trademarks are very effective against unfair competition.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.