According to recent news, Brazil overtook United Kingdom's Gross Domestic Product (GDP) and became the world's sixth largest economy.
The expressive results of the economy has also fueled the number
of trademark and patent applications filed in Brazil.
According to the Brazilian Patent and Trademark Office, in 2011
local and foreign individuals and companies altogether filed
152.735 trademark applications, an increment of approximately 20%
over 2010. In the same period, almost 32.000 new patent
applications were filed, representing an increasing of
approximately 14% over 2010.
These good news reflect the very auspicious moment Brazil has been
going through, which is supported by other impressive numbers
recently condensed by the prestigious local magazine EXAME:
a) 6,7% - This is the lowest unemployment rate over the last ten
years. In fields like extraction, construction, real estate,
financial intermediation and fuel retail services said rate is even
lower. In turn, this number shows the high strength of the
Brazilian domestic market.
b) 353 billion dollars - These are the country's international
reserves in last August, representing almost 50% more than the
available reserves during the 2008 crises.
c) 400 billion dollars - This is the country stock of liquidity,
providing the Brazilian Central Bank with a strong weapon to
control the economy and deal with speculation.
d) 29 million people - This is the number of persons that ascended
to the middle class from 2003 to 2009, craving for an enormous
variety of products and services.
e) 7 million people - Equivalent to almost the entire population
of Switzerland, this is the number of people that climbed to the
upper income class during the 2003-2009 period, opening big
opportunities for the luxury industry.
In addition, Brazil has been preparing itself to host the 2014
World Cup and the 2016 Summer Olympic Games, which will certainly
result in a big extra surge to the economy in different areas such
as urban transportation, security, energy, hotel accommodation
& services, food and drinks, sporting goods, and civil
construction & architecture.
Of course, these very encouraging numbers cannot overshadow the
country's difficulties in several fields reflected, for
instance, by its still low ranking at the Human Development Index
(HDI), high interest rates and infrastructure bottlenecks. However,
the fundaments of the Brazilian economy and the size of the
internal market show that the country has been going in the right
direction with an enormous energy.
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