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One year since launching
Taste of the Nation and following the success of the first and
second editions, Deloitte, together with BDRC Continental, are
pleased to present the third edition.
In this edition we have the first opportunity to compare
year-on-year results. This has allowed us to build a picture of
evolving consumer eating and drinking habits on a regional level
and by a range of demographics and sub-sectors, whilst providing an
insight into the size of the market and its opportunities. The
special feature in this edition focuses on social media and its
increasing use in the going out industry.
Key findings
The food-led sector is growing faster than drink-led
sector;
Generation Y is still going out the most, 62% more than the
national average;
Going out to eat and drink is considered a lifestyle not a
luxury for Generation Y, with this group now going out a third more
often than 12 months ago;
Men of all generations go out 60% more often than women;
24% of consumers use social media in search of discount
vouchers;
33% of consumers are using review sites when deciding where to
go out for food and drink;
37% of consumers are using social media when deciding on their
eating or drinking destination.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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