International prize promotions are regularly used by brands to engage with consumers through the use of social media and other platforms. In a recent publication, team members, Carlton Daniel, Andrea Ward and Jessica Dye, discuss the legal issues marketers should be considered when running such promotions. The publication addresses the gambling laws of various jurisdictions and the requirements for prize draws versus prize competitions and the IP rights of influencers.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.