United States:
Legal Issues To Consider When Planning Prize Promotions
22 November 2019
Squire Patton Boggs LLP
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International prize promotions are regularly used by brands to
engage with consumers through the use of social media and other
platforms. In a recent
publication, team members,
Carlton Daniel,
Andrea Ward and
Jessica Dye, discuss the legal issues marketers should be
considered when running such promotions. The publication addresses
the gambling laws of various jurisdictions and the requirements for
prize draws versus prize competitions and the IP rights of
influencers.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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