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The Interactive Advertising Bureau (IAB) publicly released its draft CCPA Compliance Framework for Publishers and Technology Companies ("Framework") on Oct. 22, 2019.
The Interactive Advertising Bureau (IAB) publicly released its
draft CCPA Compliance Framework for Publishers and
Technology Companies (“Framework”) on Oct. 22,
2019. As we reported here, the Framework is being developed by the
IAB and the IAB Tech Lab to address the challenges of the
CCPA’s Do Not Sell obligation as it relates to interest-based
advertising and related activities.
Along with the draft Framework, the IAB Tech Lab released the
Framework’s technical specifications, which are to be used
by an organization’s product and engineering teams to
technically implement and operationalize the Framework.
The IAB will be accepting public comments on the Framework
through Nov. 5, 2019.
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