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The Drumreported that Bosch has pulled a social media
post promoting windshield wipers that ran in Singapore, over
charges that the ad was sexist.
The post features a picture of a woman seen through a car's
windshield covered in rain, which is being cleaned by a Bosch
windshield wiper. The headline says, "Don't you wish
to see this clearly?" The post -- which also reads,
"The best wiper gives you the best view" -- is clearly
not referring to the road ahead.
The Drum reported that a Bosch spokesperson said, "We do
not tolerate discrimination of any kind and regret the
posting."
This is yet another example of an advertiser being called out
for social media content that is viewed as unacceptable. It
also highlights the fact that concerns about how women (and others)
are portrayed is getting more attention globally. Finally,
it's a great reminder to ask some key questions about how your
social media content gets created. Do you have social media
guidelines about what is acceptable content? Do you have a
team in place that's been trained to properly represent the
brand? And do you have approval processes in place to help
ensure that sexist and other inappropriate content never gets
posted?
This alert provides general coverage of its subject area. We
provide it with the understanding that Frankfurt Kurnit Klein &
Selz is not engaged herein in rendering legal advice, and shall not
be liable for any damages resulting from any error, inaccuracy, or
omission. Our attorneys practice law only in jurisdictions in which
they are properly authorized to do so. We do not seek to represent
clients in other jurisdictions.
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