As licensing deals in the fashion and apparel industries continue to proliferate, the use and influence of social media is becoming an increasingly critical aspect of such deals. More and more, licensees want licensor brands — and especially licensor celebrities — to promote licensed products on their social media platforms. As a result, social media provisions in license agreements have become highly negotiated, demanding the attention of both sides of a deal.

In his latest article for WWD, Kenneth Schulman, co-head of Pryor Cashman's Fashion and Licensing practices, discusses key considerations for the use of social media promotions in licensing agreements.

Read the full piece here.

More About Schulman's Practice

Partner Kenneth Schulman uses his extensive knowledge of licensing and the optimization and protection of intellectual property to help companies, celebrities, licensors and licensees take advantage of deals that elevate their profiles, expand market awareness and meet their business objectives. He carefully vets opportunities, identifying both the upside potential and possible risks, and skillfully negotiates the best arrangements for his clients.

Learn more about his work and experience here.

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