ARTICLE
13 August 2018

Watch: How In-House Counsel Can Navigate Advertising Issues And Other FTC Priorities In The Current Administration (Video)

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Foley Hoag LLP

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Foley Hoag provides innovative, strategic legal services to public, private and government clients. We have premier capabilities in the life sciences, healthcare, technology, energy, professional services and private funds fields, and in cross-border disputes. The diverse experiences of our lawyers contribute to the exceptional senior-level service we deliver to clients.
Are you wondering how to keep your company in the good graces of the FTC and other regulators when it comes to your company's advertisements? You are not alone.
United States Media, Telecoms, IT, Entertainment

Are you wondering how to keep your company in the good graces of the FTC and other regulators when it comes to your company's advertisements? You are not alone. Watch this webinar to learn about the advertising-related priorities of the Trump administration, how they affect your business, and what you can do to mitigate your company's risk.

Topics include how to substantiate and defend marketing claims your company wants to make about its products and services, as well as strategies for managing your company's relationships with competitors, customers and suppliers without running afoul of the law. You will even learn about options for challenging your competitors' false advertisements. Finally, you will learn strategies for interacting with the regulators, whether in the context of your company's actions or those of a competitor.

Foley Hoag partner August Horvath, who holds a Ph.D. in Communication Theory and Research as well as a J.D., presents case studies and shares practical tips for in-house counsel based on his experience with regulatory and self-regulatory bodies including the Federal Trade Commission (FTC), Department of Justice (DOJ), and National Advertising Division of the Council of Better Business Bureaus (NAD).

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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