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eMarketer.com reported that "Heinz Marketing surveyed about 300 business-to-business (B2B) marketers from North America and found that less than one-fifth of them had a strong understanding ...
eMarketer.com reported that "Heinz Marketing surveyed about
300 business-to-business (B2B) marketers from North America and
found that less than one-fifth of them had a strong understanding
of the differences between AI, machine learning and predictive
modeling. About four in 10 admitted they were not clear what the
differences are." The July 12, 2018 article entitled "Why Marketers
Struggle to Define Artificial Intelligence, Imprecise buzzwords
create confusion" included the following:
The confusion over these terms is unlikely to go away
anytime soon.
Part of this confusion likely comes from how marketing tech
vendors and advertisers use these terms in all sorts of ways to
pitch products they're peddling.
Sometimes AI and machine learning are used
interchangeably.
Sometimes they're not.
Do you know the difference?
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about your specific circumstances.