Taking a break from our regular legal and business analysis,
this post focuses on a different type of industry topic. As a
long-time fan of The Fast and the Furious franchise and a lover of
all things automotive, I anxiously awaited the release of The Fate of the Furious. How would the
series survive without Brian O'Connor (the late Paul Walker)
gracing the screen? Could they possibly top the sheer beauty from
Furious 7 of a Lykan HyperSport catapulting from skyscraper to
skyscraper at the Etihad Towers in Abu Dhabi? And what new
supercar was I going to fall in love with this time? Sadly, the
HyperSport, with its diamond encrusted headlights, remains slightly
out of my price range.
Rest assured, they pulled it off. For those that haven't
watched the prior installments in anticipation of this release,
Furious 7 left off with an emotional final drive between
O'Connor and Toretto (Vin Diesel) winding side by side on a
mountainous road before O'Connor's white MKIV Toyota Supra and Toretto's Project Maximus 2000HP 1968 Dodge Charger part
The Fate of the Furious picks up with a colorful street
party in Havana, Cuba, followed by a rip-roaring race between
Toretto and a local challenger. Toretto flies past classic American
cars while driving a souped up jalopy. My heart was pumping as I
willed Toretto across the finish line, his car driving in reverse
and engulfed in flames. Off to a good start.
Previous movies have taken us through the streets of Los
Angeles, Tokyo, The Dominican Republic, Rio de Janeiro, London, and
Abu Dhabi. This time, we see New York City streets and buildings
destroyed by the motley crew and their enemies. Without giving away
any spoilers, Toretto is blackmailed into going rogue. Various
characters switch sides, with family fighting family and everyone
fighting Toretto. One particularly thrilling sequence involves an
icy tundra, a high speed chase, a submarine, and a Lamborghini Murcielago. Many scenes left me
(happily) shaking my head in disbelief.
Marketers and their agencies are seeing increased regulatory scrutiny of their influencer campaigns as the popularity of influencers continues to grow and influencer networks become a greater marketing force.
The continuing growth in native advertising is leading to increasing regulatory scrutiny into whether consumers can distinguish native advertisements from surrounding non-paid content, and whether disclosures are being used effectively.
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