On December 20, 2016, the FTC settled with a digital advertising company regarding charges that the company deceived consumers by tracking them online and through mobile applications, even after consumers opted out of such tracking. According to the FTC complaint, the company's privacy policy represented that consumers could block targeted advertising by using their web browser's settings to block or limit cookies. However, the company tracked customers using unique identifiers even after the customers blocked or deleted cookies from websites. The settlement bars the company from misrepresenting the extent of its online tracking and requires an effective opt-out for consumers.
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