United States: Everalbum's User Referral Program Compliant Under TCPA

Photo sharing and storage app Everalbum ("Ever"), and other social media apps that send SMS invitations to a user's contacts to download the app only at the user's direction comply with all applicable laws, according to the courts and the federal agency charged with overseeing communications, the Federal Communications Commission ("FCC"), that have had to evaluate apps similar to Ever.

Social media apps have recently become a target of lawsuits under a federal statute called the Telephone Consumer Protection Act ("TCPA"), 47 U.S.C. § 227. The TCPA was enacted in 1991 to combat telemarketing faxes and robo-calls to land lines. As technology developed, the statute's prohibitions were extended to the use of robo-texting, most commonly used in connection with mass marketing campaigns. Now, with the proliferation of social media apps that allow users to invite their friends and family members to connect with them, plaintiffs' lawyers have been bringing claims against app providers with increasing frequency on the ground that invitational text messages sent by apps violate the TCPA.

The FCC and various courts have determined, however, that an app provider cannot be held liable under the TCPA where the app requires the user to select whom they wish to send an invitation to and only sends text messages to contacts specifically selected by the user, and only after the user has affirmatively pressed another button in order to cause the text message to be sent. Indeed, even if an app automatically selects a user's contacts to receive an invitation, this action will not violate the TCPA as long as the user can choose not to send these contacts an invitation by de-selecting them.

In 2015, the FCC examined the apps operated by Glide and TextMe. The Glide app automatically spammed a user's contacts with text messages even though the user had not selected for any of her contacts to receive the invitations. The FCC determined the Glide app violated the TCPA because the "app user plays no discernible role in deciding whether to send the invitational text messages, to whom to send them, or what to say in them." By contrast, the TextMe app enabled users to send invitational text messages to contacts in their address book after tapping a button that read "invite your friends," choosing whether to "invite all their friends or [] individually select contacts," and choosing to send the invite by selecting another button. The FCC found TextMe not liable under the TCPA because "the app user and not TextMe is the maker of the invitational text message." Numerous courts have adopted and applied this same reasoning in litigation.

Most recently, a California federal court considered an app operated by Life360, which allows users to communicate with and view the location of friends and family who have also downloaded the app and joined the user's circle. Once a user has created an account, she is asked to indicate whether she gives the app permission to access her list of contacts in her smartphone's address book. If the user provides access, the app immediately displays a list of "recommended" contacts whom Life360 believes the user is most likely to want to invite. The user also has the option of scrolling through her entire address book and selecting to whom else she wishes to send an invitation. At the top of this screen, the text "Add Member" appears, and obvious checkmarks appear next to each contact that the user has selected to send an invitation to. The "Invite" button at the bottom of the screen also indicates the total number of contacts selected and a user must press the "Invite" button for the invitations to be sent. The court found that Life360 did not violate the TCPA because Life360 users choose which of their contacts should receive an invitation and then affirmatively press an "invite" button before invitations are sent.

Another court dismissed a TCPA claim against Shopkick for its shopping app, which offers customers rewards for walking into participating stores, also because users must choose whom, if anyone, from their phone's contact list to have invitational text messages sent to. The court found that the "generic and commercial" nature of the text message invitations at issue—which "provide[d] a link to the Shopkick website accompanied by the phrase 'Check it out'"—was immaterial and irrelevant to its holding that the Shopkick app only sends invitations at the user's affirmative direction.

WhisperText similarly prevailed in a lawsuit against its social networking app Whisper, which allows users to anonymously share photos and messages. When new users download Whisper, they are given the opportunity to anonymously invite their contacts to download the app as well, although invitees receive an impersonal, unsolicited text message from a ten-digit phone number registered to WhisperText. Here again, a court found that because human intervention caused the invitations to be sent, and not a platform that harvested and sent out text messages on its own, WhisperText had not violated the TCPA.

Like other apps that have been deemed legally compliant, Ever allows its users to decide whether to send any invitational text message and to whom. As part of the Ever Referral Program, after downloading, installing and registering for the app, Ever offers its users the opportunity to obtain extra storage by asking if any of their friends also want to download the app. Users, however, can skip this step by clicking on "No Thanks." If the user clicks on "Get Free Storage," he or she is informed that Ever would like to access the user's contacts in order to send an invite. Again, the user can skip the invite step by clicking on "Don't Allow." If the user affirmatively clicks "OK," then he or she is taken to a screen that shows the names of his/her contacts. The user can select which persons he/she wants to receive the invite. The user is again given the option to skip this step by clicking on "Not Now." In order to send the invitational text messages, in either version of the screen, the user clicks on "Get Free Storage." Accordingly, the process Ever has implemented to enable users to send text invitations to their contacts is substantially identical to those the FCC and courts have determined are legally acceptable. It is therefore no wonder Ever has so many loyal consumers.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

To print this article, all you need is to be registered on Mondaq.com.

Click to Login as an existing user or Register so you can print this article.

Authors
 
In association with
Related Video
Up-coming Events Search
Tools
Print
Font Size:
Translation
Channels
Mondaq on Twitter
 
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).
 
Email Address
Company Name
Password
Confirm Password
Mondaq Topics -- Select your Interests
 Accounting
 Anti-trust
 Commercial
 Consumer
 Criminal
 Employment
 Energy
 Environment
 Family
 Finance
 Government
 Healthcare
 Immigration
 Insolvency
 Insurance
 International
 IP
 Law Performance
 Law Practice
 Litigation
 Media & IT
 Privacy
 Real Estate
 Strategy
 Tax
 Technology
 Transport
 Wealth Mgt
Regions
Africa
Asia
Asia Pacific
Australasia
Canada
Caribbean
Europe
European Union
Latin America
Middle East
U.K.
United States
Worldwide Updates
Check to state you have read and
agree to our Terms and Conditions

Terms & Conditions and Privacy Statement

Mondaq.com (the Website) is owned and managed by Mondaq Ltd and as a user you are granted a non-exclusive, revocable license to access the Website under its terms and conditions of use. Your use of the Website constitutes your agreement to the following terms and conditions of use. Mondaq Ltd may terminate your use of the Website if you are in breach of these terms and conditions or if Mondaq Ltd decides to terminate your license of use for whatever reason.

Use of www.mondaq.com

You may use the Website but are required to register as a user if you wish to read the full text of the content and articles available (the Content). You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, link, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in these terms & conditions or with the prior written consent of Mondaq Ltd. You may not use electronic or other means to extract details or information about Mondaq.com’s content, users or contributors in order to offer them any services or products which compete directly or indirectly with Mondaq Ltd’s services and products.

Disclaimer

Mondaq Ltd and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published on this server for any purpose. All such documents and related graphics are provided "as is" without warranty of any kind. Mondaq Ltd and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. In no event shall Mondaq Ltd and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from this server.

The documents and related graphics published on this server could include technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Mondaq Ltd and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time.

Registration

Mondaq Ltd requires you to register and provide information that personally identifies you, including what sort of information you are interested in, for three primary purposes:

  • To allow you to personalize the Mondaq websites you are visiting.
  • To enable features such as password reminder, newsletter alerts, email a colleague, and linking from Mondaq (and its affiliate sites) to your website.
  • To produce demographic feedback for our information providers who provide information free for your use.

Mondaq (and its affiliate sites) do not sell or provide your details to third parties other than information providers. The reason we provide our information providers with this information is so that they can measure the response their articles are receiving and provide you with information about their products and services.

If you do not want us to provide your name and email address you may opt out by clicking here .

If you do not wish to receive any future announcements of products and services offered by Mondaq by clicking here .

Information Collection and Use

We require site users to register with Mondaq (and its affiliate sites) to view the free information on the site. We also collect information from our users at several different points on the websites: this is so that we can customise the sites according to individual usage, provide 'session-aware' functionality, and ensure that content is acquired and developed appropriately. This gives us an overall picture of our user profiles, which in turn shows to our Editorial Contributors the type of person they are reaching by posting articles on Mondaq (and its affiliate sites) – meaning more free content for registered users.

We are only able to provide the material on the Mondaq (and its affiliate sites) site free to site visitors because we can pass on information about the pages that users are viewing and the personal information users provide to us (e.g. email addresses) to reputable contributing firms such as law firms who author those pages. We do not sell or rent information to anyone else other than the authors of those pages, who may change from time to time. Should you wish us not to disclose your details to any of these parties, please tick the box above or tick the box marked "Opt out of Registration Information Disclosure" on the Your Profile page. We and our author organisations may only contact you via email or other means if you allow us to do so. Users can opt out of contact when they register on the site, or send an email to unsubscribe@mondaq.com with “no disclosure” in the subject heading

Mondaq News Alerts

In order to receive Mondaq News Alerts, users have to complete a separate registration form. This is a personalised service where users choose regions and topics of interest and we send it only to those users who have requested it. Users can stop receiving these Alerts by going to the Mondaq News Alerts page and deselecting all interest areas. In the same way users can amend their personal preferences to add or remove subject areas.

Cookies

A cookie is a small text file written to a user’s hard drive that contains an identifying user number. The cookies do not contain any personal information about users. We use the cookie so users do not have to log in every time they use the service and the cookie will automatically expire if you do not visit the Mondaq website (or its affiliate sites) for 12 months. We also use the cookie to personalise a user's experience of the site (for example to show information specific to a user's region). As the Mondaq sites are fully personalised and cookies are essential to its core technology the site will function unpredictably with browsers that do not support cookies - or where cookies are disabled (in these circumstances we advise you to attempt to locate the information you require elsewhere on the web). However if you are concerned about the presence of a Mondaq cookie on your machine you can also choose to expire the cookie immediately (remove it) by selecting the 'Log Off' menu option as the last thing you do when you use the site.

Some of our business partners may use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies and we are not aware of any at present that do so.

Log Files

We use IP addresses to analyse trends, administer the site, track movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Links

This web site contains links to other sites. Please be aware that Mondaq (or its affiliate sites) are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of these third party sites. This privacy statement applies solely to information collected by this Web site.

Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose any information requested. Information requested may include contact information (such as name and delivery address), and demographic information (such as postcode, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the functionality of the site.

Mail-A-Friend

If a user elects to use our referral service for informing a friend about our site, we ask them for the friend’s name and email address. Mondaq stores this information and may contact the friend to invite them to register with Mondaq, but they will not be contacted more than once. The friend may contact Mondaq to request the removal of this information from our database.

Security

This website takes every reasonable precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected using firewalls and other security technology. If you have any questions about the security at our website, you can send an email to webmaster@mondaq.com.

Correcting/Updating Personal Information

If a user’s personally identifiable information changes (such as postcode), or if a user no longer desires our service, we will endeavour to provide a way to correct, update or remove that user’s personal data provided to us. This can usually be done at the “Your Profile” page or by sending an email to EditorialAdvisor@mondaq.com.

Notification of Changes

If we decide to change our Terms & Conditions or Privacy Policy, we will post those changes on our site so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

How to contact Mondaq

You can contact us with comments or queries at enquiries@mondaq.com.

If for some reason you believe Mondaq Ltd. has not adhered to these principles, please notify us by e-mail at problems@mondaq.com and we will use commercially reasonable efforts to determine and correct the problem promptly.