As I reflected on Memorial Day, many images came to mind of family and friends who courageously gave their own lives to help protect ours. They all shared a tremendous sense of pride for their military unit – an extension of their own identity giving rise to a lifetime bond with fellow soldiers. Military trademarks are an extension of this pride, whether worn as a tattoo, a bumper sticker, or a Facebook profile picture. We salute all of these brave men and women whom we are fortunate to call our protectors.
Here are a few of the military trademarks that signify courage and honor. Just like commercial trademarks, these military trademarks each have their own brand, and several are federally registered.
| BRANCH | SAYING | EMBLEM |
| Air Force | AIM HIGH ... FLY-FIGHT-WIN |  |
| Army | THIS WE'LL DEFEND |  |
| Marine Corps | SEMPER FIDELIS or SEMPER FI (Always Faithful) THE FEW. THE PROUD. |
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| Navy | HONOR, COURAGE, COMMITMENT NOT FOR SELF BUT FOR COUNTRY WE'VE GOT THE WATCH PROTECTING AMERICA THE WORLD OVER |
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| Coast Guard | SEMPER PARATUS (Always Ready) |
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| National Guard | ALWAYS READY. ALWAYS THERE. |  |
My family and I visited the Kennedy Space Center over the holiday and were fortunate enough to be there on the day a SpaceX rocket launched. The NASA emblem was emblazoned everywhere. While NASA is not military, many astronauts were military first and many bravely gave their lives for the betterment of humanity.
We salute you all.
The lawyers at Trademarkology provide trademark registration services backed by the experience and service of one of the nation's oldest law firms. Click here to begin the process of protecting your brand name with a federally registered trademark.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
