ARTICLE
24 March 2016

FTC Approves New COPPA Parental Consent Method

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Jones Day

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That photo is then analyzed to confirm that it is a live photo and is compared to an identification photo of the parent that has been analyzed for authenticity.
United States Privacy

On November 19, 2015, the FTC approved the use of "face match to verified photo identification" ("FVMPI") as a method to obtain parental consent for the collection of children's personal information, as required by the Children's Online Privacy Protection Act ("COPPA"). Before allowing use of online services requiring parental consent, the FVMPI method prompts parents to take a photo of themselves. That photo is then analyzed to confirm that it is a live photo and is compared to an identification photo of the parent that has been analyzed for authenticity.

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