United States: Grrrr . . . Paw Print Trademarks Can Co-Exist

Jack Wolfskin Ausrustung Fur Draussen GmbH & Company KGAA v. New Millennium Sports, S.L.U.

On appeal from the Trademark Trial and Appeal Board (TTAB or Board), the U.S. Court of Appeals for the Federal Circuit reversed the Board's decision on the issue of likelihood of confusion with regard to two parties' paw print trademarks explaining that the Board did not properly compare the parties' marks as a whole and failed to give proper weight to "significant evidence" of paw prints appearing in third-party trademark registrations in connection with clothing. However, the court affirmed the Board's dismissal of a cancellation claim. Jack Wolfskin Ausrustung Fur Draussen GmbH & Company KGAA v. New Millennium Sports, S.L.U., Case No. 14-1789 (Fed. Cir, Aug. 19, 2015) (Chen, J.).

Outdoor apparel and clothing company, Jack Wolfskin, filed an application to register a "nonhuman paw print" design for use in connection with clothing goods and products for the outdoors. New Millennium Sports filed a Notice of Opposition at the TTAB opposing the registration of Jack Wolfskin's trademark application alleging a likelihood of confusion with New Millennium's prior trademark registration for its design mark comprising the stylized word "KELME" adjacent a paw print. In response, Jack Wolfskin filed a counterclaim for cancellation of New Millennium's registration, claiming that the company had abandoned use of the KELME & Paw Print Design mark.

The TTAB rejected the trademark cancellation counterclaim, finding that New Millennium did not abandon its trademark registration, and sustained the opposition on the grounds that Jack Wolfskin's paw print trademark was likely to cause consumer confusion with New Millennium's prior registration. Jack Wolfskin appealed.

Abandonment

On appeal, Jack Wolfson argued that New Millennium ceased using the registered version of its KELME & Paw Print Design trademark because the company was using a modified or modernized version of the trademark that was arguably different from the mark as depicted in the company's 1994 registration. The evidence before the Board suggested that the KELME & Paw Print Design trademark was used by New Millennium exactly as it appeared on its certificate of registration between the years 1994 to 2004, after which the design mark was changed slightly. In dismissing the cancellation counterclaim, the Board relied on the concept of "tacking," which provides a trademark owner the ability to rely on an earlier form of a mark when later using a modified version, so long as the modified version creates the same, continuous commercial impression as the registered mark.

The Federal Circuit agreed with the TTAB finding that any changes to the word element of the mark were "minor stylistic alterations." As for the paw print portion of the trademark, the court reaffirmed the Board's conclusion that the design could not be interpreted as anything other than a paw and determined that the modernized version of the full trademark created the same, continuous commercial impression.

Likelihood of Confusion

On the issue of likelihood of confusion, the Board considered seven relevant DuPont likelihood of confusion factors and concluded that the Jack Wolfskin paw print design mark "so closely resembles opposer's registered mark as to be likely to cause confusion . . . as to the source of applicant's goods." On appeal, Jack Wolfskin argued that the Board's conclusion was erroneous due to a lack of substantial evidence supporting two DuPont factors, namely, the similarity of the marks and the number and nature of similar marks in use in commerce.

The Federal Circuit agreed, noting that the similarity or dissimilarity of the marks should be compared in their entireties, and that it is improper to dissect a mark when it contains both text and design elements. The court also stated that the "verbal portion of the mark is the one most likely to indicate the origin of the goods to which it is affixed." In this regard, the court determined that the Board failed to account for the literal element of the KELME & Paw Print Design trademark and found no evidence to indicate that consumers recognize the paw print alone as being associated with New Millennium.

The Federal Circuit next looked at evidence demonstrating that numerous paw print design trademarks have been registered with the U.S. Patent and Trademark Office in connection with clothing goods. The Board gave this evidence little weight because there was no proof that such third-party marks were actually in use in commerce and because a large portion of the marks were used in connection with school athletic teams and pet-related goods. However, the Court found that the Board erred in its review of the evidence, and instead stated that the evidence of the third-party paw print trademarks demonstrates the degree to which such marks are used in "ordinary parlance." Because of the ubiquitous use of paw print trademarks in connection with clothing goods, the Court found that consumers are conditioned to look for differences in such "weak" marks, as well as additional indicia of origin, such as the dominant KELME portion of New Millennium's trademark. The Federal Circuit concluded that the Board's likelihood of confusion analysis was not supported by substantial evidence and reversed and remanded for further consideration.

Practice Note: While a USPTO examining attorney or the TTAB may not always consider the existence of third-party trademark registrations to be persuasive in order to overcome a "likelihood of confusion" refusal, this case is an important reminder that such evidence can be highly effective when the marks at issue may be considered "weak" or relatively commonplace on the USPTO register and in commerce.

Grrrr . . . Paw Print Trademarks Can Co-Exist

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

To print this article, all you need is to be registered on Mondaq.com.

Click to Login as an existing user or Register so you can print this article.

Authors
 
In association with
Related Video
Up-coming Events Search
Tools
Print
Font Size:
Translation
Channels
Mondaq on Twitter
 
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).
 
Email Address
Company Name
Password
Confirm Password
Position
Mondaq Topics -- Select your Interests
 Accounting
 Anti-trust
 Commercial
 Compliance
 Consumer
 Criminal
 Employment
 Energy
 Environment
 Family
 Finance
 Government
 Healthcare
 Immigration
 Insolvency
 Insurance
 International
 IP
 Law Performance
 Law Practice
 Litigation
 Media & IT
 Privacy
 Real Estate
 Strategy
 Tax
 Technology
 Transport
 Wealth Mgt
Regions
Africa
Asia
Asia Pacific
Australasia
Canada
Caribbean
Europe
European Union
Latin America
Middle East
U.K.
United States
Worldwide Updates
Check to state you have read and
agree to our Terms and Conditions

Terms & Conditions and Privacy Statement

Mondaq.com (the Website) is owned and managed by Mondaq Ltd and as a user you are granted a non-exclusive, revocable license to access the Website under its terms and conditions of use. Your use of the Website constitutes your agreement to the following terms and conditions of use. Mondaq Ltd may terminate your use of the Website if you are in breach of these terms and conditions or if Mondaq Ltd decides to terminate your license of use for whatever reason.

Use of www.mondaq.com

You may use the Website but are required to register as a user if you wish to read the full text of the content and articles available (the Content). You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, link, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in these terms & conditions or with the prior written consent of Mondaq Ltd. You may not use electronic or other means to extract details or information about Mondaq.com’s content, users or contributors in order to offer them any services or products which compete directly or indirectly with Mondaq Ltd’s services and products.

Disclaimer

Mondaq Ltd and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published on this server for any purpose. All such documents and related graphics are provided "as is" without warranty of any kind. Mondaq Ltd and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. In no event shall Mondaq Ltd and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from this server.

The documents and related graphics published on this server could include technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Mondaq Ltd and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time.

Registration

Mondaq Ltd requires you to register and provide information that personally identifies you, including what sort of information you are interested in, for three primary purposes:

  • To allow you to personalize the Mondaq websites you are visiting.
  • To enable features such as password reminder, newsletter alerts, email a colleague, and linking from Mondaq (and its affiliate sites) to your website.
  • To produce demographic feedback for our information providers who provide information free for your use.

Mondaq (and its affiliate sites) do not sell or provide your details to third parties other than information providers. The reason we provide our information providers with this information is so that they can measure the response their articles are receiving and provide you with information about their products and services.

If you do not want us to provide your name and email address you may opt out by clicking here .

If you do not wish to receive any future announcements of products and services offered by Mondaq by clicking here .

Information Collection and Use

We require site users to register with Mondaq (and its affiliate sites) to view the free information on the site. We also collect information from our users at several different points on the websites: this is so that we can customise the sites according to individual usage, provide 'session-aware' functionality, and ensure that content is acquired and developed appropriately. This gives us an overall picture of our user profiles, which in turn shows to our Editorial Contributors the type of person they are reaching by posting articles on Mondaq (and its affiliate sites) – meaning more free content for registered users.

We are only able to provide the material on the Mondaq (and its affiliate sites) site free to site visitors because we can pass on information about the pages that users are viewing and the personal information users provide to us (e.g. email addresses) to reputable contributing firms such as law firms who author those pages. We do not sell or rent information to anyone else other than the authors of those pages, who may change from time to time. Should you wish us not to disclose your details to any of these parties, please tick the box above or tick the box marked "Opt out of Registration Information Disclosure" on the Your Profile page. We and our author organisations may only contact you via email or other means if you allow us to do so. Users can opt out of contact when they register on the site, or send an email to unsubscribe@mondaq.com with “no disclosure” in the subject heading

Mondaq News Alerts

In order to receive Mondaq News Alerts, users have to complete a separate registration form. This is a personalised service where users choose regions and topics of interest and we send it only to those users who have requested it. Users can stop receiving these Alerts by going to the Mondaq News Alerts page and deselecting all interest areas. In the same way users can amend their personal preferences to add or remove subject areas.

Cookies

A cookie is a small text file written to a user’s hard drive that contains an identifying user number. The cookies do not contain any personal information about users. We use the cookie so users do not have to log in every time they use the service and the cookie will automatically expire if you do not visit the Mondaq website (or its affiliate sites) for 12 months. We also use the cookie to personalise a user's experience of the site (for example to show information specific to a user's region). As the Mondaq sites are fully personalised and cookies are essential to its core technology the site will function unpredictably with browsers that do not support cookies - or where cookies are disabled (in these circumstances we advise you to attempt to locate the information you require elsewhere on the web). However if you are concerned about the presence of a Mondaq cookie on your machine you can also choose to expire the cookie immediately (remove it) by selecting the 'Log Off' menu option as the last thing you do when you use the site.

Some of our business partners may use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies and we are not aware of any at present that do so.

Log Files

We use IP addresses to analyse trends, administer the site, track movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Links

This web site contains links to other sites. Please be aware that Mondaq (or its affiliate sites) are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of these third party sites. This privacy statement applies solely to information collected by this Web site.

Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose any information requested. Information requested may include contact information (such as name and delivery address), and demographic information (such as postcode, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the functionality of the site.

Mail-A-Friend

If a user elects to use our referral service for informing a friend about our site, we ask them for the friend’s name and email address. Mondaq stores this information and may contact the friend to invite them to register with Mondaq, but they will not be contacted more than once. The friend may contact Mondaq to request the removal of this information from our database.

Security

This website takes every reasonable precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected using firewalls and other security technology. If you have any questions about the security at our website, you can send an email to webmaster@mondaq.com.

Correcting/Updating Personal Information

If a user’s personally identifiable information changes (such as postcode), or if a user no longer desires our service, we will endeavour to provide a way to correct, update or remove that user’s personal data provided to us. This can usually be done at the “Your Profile” page or by sending an email to EditorialAdvisor@mondaq.com.

Notification of Changes

If we decide to change our Terms & Conditions or Privacy Policy, we will post those changes on our site so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

How to contact Mondaq

You can contact us with comments or queries at enquiries@mondaq.com.

If for some reason you believe Mondaq Ltd. has not adhered to these principles, please notify us by e-mail at problems@mondaq.com and we will use commercially reasonable efforts to determine and correct the problem promptly.