United States: In A Juicy Decision, NAD Tells How To Distinguish Your Product ‎Sweetly From The Competition (Video Content)

Last Updated: August 20 2015
Article by Randal M. Shaheen and Amy R. Mudge

Del Monte took on Dole over a fruit cocktail cup ad set in a gym where one spandex clad woman pokes a hole in her fruit cup and says it is "in syrup so I like to drain it."? Her spinning buddy says "Well these Dole Fruit Bowls are 100% fruit juice so . . . I drink it!" A voiceover says "Dole Fruit Bowls, the only national brand packed in 100% juice" with a super clarifying Dole's "regular" line is packed with juice.


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