On February 26, the Direct Marketing Association, a large trade association focused on advancing and protecting data-driven marketing, sent a letter to the Secretary of Commerce that warned that President Obama's "privacy bill of rights" for U.S. consumers may "restrict legitimate business practices, undermine economic and job growth, and thwart innovation." On the following day, President Obama released a discussion draft of the Consumer Privacy Bill of Rights Act that is intended to "establish baseline protections for individual privacy in the commercial arena."
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.