ARTICLE
21 July 2014

Hsu Quoted In Financier Worldwide

AO
A&O Shearman

Contributor

A&O Shearman was formed in 2024 via the merger of two historic firms, Allen & Overy and Shearman & Sterling. With nearly 4,000 lawyers globally, we are equally fluent in English law, U.S. law and the laws of the world’s most dynamic markets. This combination creates a new kind of law firm, one built to achieve unparalleled outcomes for our clients on their most complex, multijurisdictional matters – everywhere in the world. A firm that advises at the forefront of the forces changing the current of global business and that is unrivalled in its global strength. Our clients benefit from the collective experience of teams who work with many of the world’s most influential companies and institutions, and have a history of precedent-setting innovations. Together our lawyers advise more than a third of NYSE-listed businesses, a fifth of the NASDAQ and a notable proportion of the London Stock Exchange, the Euronext, Euronext Paris and the Tokyo and Hong Kong Stock Exchanges.
Palo Alto Intellectual Property Transactions partner Richard Hsu was quoted in an article, titled "Optimising Value in IP Assets," in Financier Worldwide.
United States Intellectual Property

Palo Alto Intellectual Property Transactions partner  Richard Hsu was quoted in an article, titled "Optimising Value in IP Assets," in the June 2014 issue of Financier Worldwide. The article discusses how companies can ensure their intellectual property is aligned with business objectives and how they can manage risk to generate maximum value from their intellectual property portfolio.

The article finds that an increasing number of companies generate revenue through licensing or selling their intellectual assets. "If it's just a naked patent portfolio," Hsu says, "the strategy is usually to sell or licence the portfolio through litigation enforcement. If the portfolio is tied to a tangible asset such as a product, business or technology, the intellectual property can be used to increase the value of the tangible assets in a traditional business deal, such as a licence or technology partnering arrangement."

Commenting on the benefits of IP audits, Hsu noted that "[m]any companies don't really know what IP they have or what they cover and, consequently, don't even know if they are spending too much or not enough money on IP." The article further maintains that effective strategies for monitoring competitive patent portfolios can help identify areas of potential emerging technology. "Most companies focus on covering their own inventions, which is good," Hsu says, "but not as helpful if they need to use the patents in an offensive—or defensive—strategy."

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More